Designer and engineer, passionate about sustainability, accessibility, curating meaningful experiences and challenging the status quo. Dedicated to exploring the intersection of art and science and making positive impact on the world, however big or small.
My expertise
Brand and product strategy
Discovery
Qualitative and quantitative research
Stakeholder workshops
Brand direction
Vision definition
Conversion rate optimisation (CRO)
Roadmapping
Training and mentoring
UX and service design
User journey mapping
User flows
Wireframing
Prototyping
Usability testing
Information architecture
Heuristic evaluation
UI and visual design
Design systems
Accessibility and usability reviews
Visual identity
Interaction design
Copywriting
Responsive and mobile-first interfaces
My principles
Ethical design
I design with integrity and emphasise accessibility, sustainability and long-term customer satisfaction. I create products that solve real problems and that people love to use. I never resort to deceptive patterns, instead I focus on delivering true value.
Evidence-driven process
I ground my design decisions in cognitive psychology principles, established best practices, user research and measurable data to create solutions that truly serve people’s needs. There is no guess-work involved in my design process.
Egoless approach
User-centricity and cross-functional collaboration are at the heart of my process. I value feedback and diverse perspectives and always focus on what’s best for your customers and business, not personal preference.
Brands I’ve worked with
